Brand Partnerships
Role: Identified, negotiated, and managed the day-to-day of high-impact brand partnerships rooted in authentic cultural alignment.
Content featured for portfolio purposes only. All rights reserved by respective owners.
Ella Langley's the hungover tour,
presented by Happenstance Whiskey
Identified Ella Langley as a strong brand fit early in her career, securing Happenstance as the sponsor of her debut headline tour. What started as Ella enjoying Happenstance with her bandmates on the road evolved into a true 360 collaboration: a signature on-stage bit, collaborator social content, co-branded tour collateral, point of sale materials, earned press coverage, and meet and greet access leveraged to bring B2B partners closer to the brand.
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Additionally, the relationship opened the door for a product placement in Ella's music video for you look like you love me featuring Riley Green - a 3x platinum, #1 hit that took home 2024's CMA Musical Event of the Year and has surpassed 77 million views and 450 million streams worldwide.
Country Music Weddings
Built genuine, long-term relationships that turned into some of the brand's most memorable moments - including being featured in the signature cocktail at Meghan Patrick and Mitchell Tenpenny's wedding and hosting a Happenstance bourbon bar at Caleigh Ryan and HARDY's.
Content featured for portfolio purposes only. All rights reserved by respective owners.