Women in Hospitality Dinner

Role: Owned the strategic vision and execution, from concept development and thematic execution to brand storytelling, creative direction, and on-site experience.

Positioning Happenstance as the leading premium whiskey brand in Nashville, we hosted an intimate farm-to-table dinner to launch our 9-year-old single barrel bourbon while celebrating the women shaping the city’s hospitality scene. 

We leaned into our contemporary, modern, premium aesthetic with thoughtful details, elevated décor, curated menus, and contributions from several local women-founded and women-led businesses to deliver a truly authentic Happenstance experience.