RESUME
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Consulted on strategies and distribution for content posted to accounts with over 1.6 million followers, with a specific goal of enhancing student engagement
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Implemented new approaches to tell the story of the Alabama game day experience through the UA Athletics Facebook, Instagram, and Twitter accounts
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Originated unsought ideas; spearheaded the use of filters for Instagram stories, which increased impressions and averaged a 97% completion rate when used
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Ensured live coverage, wrote relevant copy, and distributed content in real-time to recreate moments for followers at over 40 sporting events
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Led a rebrand of all social channels; shifted social messaging to be business driven, with content planning aimed to increase digital visibility and in-store traffic
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Conceptualized an influencer marketing campaign and streamlined its implementation; tracked analytics and performance for three influencers
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Revitalized social presence with fresh content and restructured tone and positioning strategy to pinpoint and target our key audiences
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Analyzed metrics to determine digital strategy with the objective of building brand awareness
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Ran forward-facing operations and worked with industry leaders that frequented the CMA office; formed collaborative relationships with full-time staff to maintain an organized office schedule during peak festival season
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Served as a Media Temp during CMA Fest; stimulated open communication between on-site parties as a representative of CMA, fostered media coverage for 27 performances
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Facilitated a highly organized and effective check-in process for 65+ artists and their publicists on the Red Carpet at the 2019 CMA Awards
COUNTRY MUSIC
ASSOCIATION
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Finance + Administration Intern
Summer 2019
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Provided superior customer service as a representative of UA
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Worked on-campus sporting events; selling tickets, supporting will call, and assisting player guests and recruits for the University’s seven ticketed sports
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Assisted with the maintenance of Tide Pride Donor accounts to manage season ticket member’s priorities, amenities, and seating
TIDE PRIDE
TICKET OFFICE
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Student Assistant
2019
SKILLS
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Computer Skills: Adobe Suite (Photoshop, InDesign, Lightroom, Spark), Microsoft Office Suite
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Social Media Marketing: Instagram, Twitter, Facebook
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Content Writing | Content Strategy | Knowledge of Digital Trends
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